Sponsored tweets and advertising

Yes, there are sponsored tweets (ads) at Twitter, but if you are looking at lists, you will not see any sponsored tweets. I spend most of my time with lists, so I rarely see the ads, which look just like tweets. [next]

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Additional comments:

If you don't want to see any ads at all, it's easy to just focus all your attention on lists, in addition to the other good reasons for using lists (more about lists in a previous slide).

There are other opt-out options as well, such opting out of "Twitter tailoring" when you configure a widget, for example.